M2M & Maybelline

New York Minute

Client

Maybelline

Director

Luke Gilford

In a collaborative effort to bring inclusive branded content to the forefront, Mamag Studios and M2M partnered with Maybelline for a series of shorts. Starring Barbie Ferreira, Hari Nef and Princess Nokia, each video captures a sliver of New York culture across industries of film, television, music and modeling. Along with numerous accolades like the 2018 Telly Award for Best Editing, 2018 Telly Award for Best Cinematography and 2017 Milan FFF Award, this is Maybelline’s first commercial shot in the Bronx, featuring transgender talent and a plus size model, dismantling harmful notions of beauty and championing real women.